Monday, October 29, 2012

Anna Grofik-Surgery Junkies & The Poor have the right to be beautiful


Anna Grofik

Surgery Junkies

This article begins by discussing the popular reality television show, Extreme Makeover, and the ways in which the shows achieves its popularity. The personal accounts of ‘real people’ serve to connect the character with the viewer and their experiences of ‘revealing their inner selves’ offer an emotionally deep journey that would seem to be out of place on a show concerned with shallow appearance.
The show’s main idea is that the participants are not in their ‘real body’; rather they are in a body that needs to be transformed in order to become a better version of their inner self. I think this paradox is a way to mask the hypocrisy in cosmetic surgery by offering a spiritually renewing idea that you are not your true self unless you look the way you desire, forgetting your natural born body altogether. While reading the accounts of some of the participants’ Extreme Makeover experiences, I noticed that words such as wrong, broken, ugly, distorted or marred were used to describe the ‘old bodies’. I believe these words, along with self-hatred, form the foundations of the cosmetic surgery market demand. In the article, the cosmetic surgery phenomenon is compared to winning the lottery and the pain is described as being ‘worth it’ to achieve one’s ‘dream-come-true’ transformation. On the Extreme Makeover, pain is minimized to the effect that the focus is not on the means of transformation, but rather the benefits of it. I agree with Michelle, a cosmetic surgery patient, that the show’s depiction of cosmetic surgery is “a kind of deceptive marketing”. By glossing over the reality of the invasive and risky nature of this surgery in reality television, reports show that the number of surgeries has increased significantly. The cosmetic surgery industry denies that the show has been the main factor in this increase; rather they allot this change to an increase in public awareness of the industry itself.
In the article, cosmetic surgery is described as a practice that “pathologizes the body in order to claim the psychological wellness of its participants”. Promoting the ideology of “have the outer beauty match the inner beauty” is a main component of the industry. In my opinion, changing the outer beauty through cosmetic surgery devalues personal beauty.

The Poor have the Right to be Beautiful

            This article discusses the major prevalence of cosmetic surgery in Brazil, focusing specifically on economically disadvantaged Brazilians and their desire for what they call “plastica”, cosmetic surgeries. This idea is so commonplace that they treat it as a practice of self-care and a right that everyone should have. 
             There are public hospitals that federally support these surgeries at no cost at all. As mentioned in the article, with Brazil’s lacking health system, I don’t believe that cosmetic surgeries should be frivolously given away with zero cost. A Brazilian news magazine coined the article title, ‘Brazil, empire of the scalpel’, a circumstance that brought attention to Brazil as a major ‘champion’ of cosmetic surgery. I also found it interesting that the growth of plastica is viewed as an indicator of economic growth in Brazil. Reading Denise’s story and how the doctor referred to her principal illness as poverty as a reason for him to perform her cosmetic surgery was disheartening. To consider cosmetic surgery a route to happiness for a disadvantaged person makes me realize why this is an epidemic among the poor in Brazil. The article raises a great point in questioning why do we not use psychologists to treat these troubled psyches instead of cosmetic surgery. Some surgeons argue that they can change everything while psychologists change nothing. The article then goes on to discuss how some Brazilians use cosmetic surgery as a way to ‘get ahead’ in life or to raise their social stature. The article also discusses the concept of a ‘racialized beauty myth’ and how the ideals of beauty and race are combined in a very specific image that transfers to the types of cosmetic surgeries such as attention to ‘filling out’ the lower body. This preference was strange to read about seeing as though we discuss the restrictions on the female lower body in the U.S. I was shocked to read about Brazilian concerns about ‘racial mixing’ and the doctors’ opinions that different racial characteristics sometimes make an ‘ugly combination’. The fact that racial characteristics are erased by cosmetic surgery is a monstrous occurrence in my opinion. By rejecting your racial characteristics, I feel that you reject your ethnicity and culture. 
             The article concludes that modern medicine, notions of health and changes in sexual and social relationships, in addition to the beauty myth, fuel the fire of cosmetic surgery in Brazil. As mentioned in class, the article discusses the fact that most people undergoing cosmetic surgery just want to look normal, not necessarily beautiful. However, there is attention paid to being sexier and fulfilling female ideals of beauty. The article speaks of beauty as having a democratic appeal, something that can be obtained by all. This idea may hold the key to the idea that ‘the poor have the right to be beautiful’.

3 comments:

  1. I like how Anna points out how one of the Brazilian doctors said that poverty was her main illness, and how the mixture of races is considered ugly, and it is thus why people want to fix their faces. But I think it is important to point out the alarming issue that Brazil has with racism, and how much it actually does affect people who carry traces of these racial mixtures. It is a very unfortunate, but it is our reality, and plastic surgery procedures have indeed helped people gain and maintain jobs.

    ReplyDelete
  2. I also realized how problematic the cosmetic surgery is in Brazil to those who use it as a means to happiness and defeating all other life problems. Plastic surgery functions as a way to cure low self esteem and “get ahead” in life. This mindset is totally skewed, it sends a message that a person’s value lies in their body and they begin to see themselves as objects where in order to be attractive, successful, and accepted they must align themselves with the radicalized beauty myths and the “eroticized and aestheticized hybridity that has been a key symbol in elaborations of national identity” in Brazil.
    Sammy Secrist

    ReplyDelete
  3. Jane Vinocur

    I agree with Anna that the show Extreme Makeover presents “idea that you are not your true self unless you look the way you desire, forgetting your natural born body altogether.” However, I think the show looks past the body that “you desire”, and instead focuses on the body society desires you to have. While participants on the show would say that one thing, for example their nose, was bothering them and they wanted it fixed, they would then be presented with a team of surgeons who would tell them all sorts of other procedures that they should also have in order to be “the most beautiful they could be”. The doctors on this show represent society and show that no matter what you change about your body, it’s never enough.

    ReplyDelete